Sarcha Advisors: A Family Office with Purpose-Driven Investment Philosophy
Sarcha Advisors is a distinguished family office founded by Rohit Chanana in 2019, built on his illustrious career and dedication to long-term, sustainable value creation. The firm follows a unique investment philosophy, Dil-Se Investing, blending emotional intelligence with strategic, data-driven decision-making.
In 2020, Ishani Chanana joined the firm, bringing her expertise in capital allocation, operations, and long-term value creation to further strengthen Sarcha’s vision. Since its inception, Sarcha Advisors has backed over 60 startups and participated in more than 20 follow-on rounds, establishing itself as a significant player in the investment space.
The Dil-Se Investing approach emphasizes a balance of four core pillars:
- Biology: Aligning investments with values, purpose, and legacy, ensuring emotional and ethical resonance with founders and their visions.
- Chemistry: Fostering long-term partnerships within the ecosystem, creating synergies and collaborative growth.
- Physics: Focusing on robust business models, risk management, and sustainable scalability, ensuring that ventures are future-proof.
- Maths: Anchoring decisions on financial fundamentals, cash flows, and the numbers that drive sustainable growth.
This philosophy is deeply ingrained in every investment decision, ensuring that every venture backed by Sarcha Advisors isn’t just financially sound but also emotionally aligned with the founder’s values and the broader ecosystem. At Sarcha Advisors, relationships come first, fostering a culture of trust, empathy, and collaboration to build businesses that last and thrive.
Values
I want to take this opportunity to share the Values of our enterprise and our views on how to interpret these Values:
- Fairness: Outcome should result in “win-win” for all stakeholders and not “win-lose”.
- Acceptance: Respect diversity of views.
- Imagination: Be Curious and find innovative ways to achieve dreams.
- Trust: Trust has two components i.e Integrity and Competence.
- Humility: Treat everyone as equal (Samta), Love, compassion, and empathy in interactions (Mamta), respect people for what they do (Kshamta) and be Polite (Namrata).
The words in brackets are what I learned from our Group Chairman at Hero.
The first five letters of the values result in the word “FAITH”. Faith is irrational for some but rational for me, it has a much deeper and positive connotation and should result in achieving great outcomes for all stakeholders.
Based on my work experience of over 36 years, It is my personal belief that companies which have well-defined culture are more likely to leave a legacy. In building an Institution that can survive for generations, even in this new age, where the survival rate of businesses is shrinking, a well-defined culture needs to be interpreted by the company and its ecosystem in the same way, as perceived by the authors of Company’s Values.
While many companies have defined Values but most, in my opinion, don’t practice and therefore unlikely to create a long lasting business. On the other hand, I have found one company that goes as far as appraising its top talent based on how well they have imbibed Company Values in their respective functions, this was an eye-opener for me personally.
Story Behind Our Name
The story behind my firm’s name Sarcha Advisors: Connecting the dots
- I had always believed that I could have done much more for my parents even though most family members believed I was a very obedient son.
- The guilt just vanished once I got a quote from one of my friend Manoj Kohli, that our parents and their blessings are always around us.
- While I was contemplating a transition to version 2.0, My son Rohan and his wife Upasana suggested that we name the firm after my parents, the name Sarcha’s first three letters SAR are first three letters from their name and last three letters CHA are first three letters of our surname. That’s how Sarcha was born. This was a way of keeping them close to my heart.
- The logo of the firm got designed by my daughter Ishani and my wife Poonam who is also a Partner in the firm.
- Finally, we searched for the meaning and here is what it is: Persons with name Sarch can be quite ambitious, self-confident determined and self-reliant and have strong unyielding will power and courage of their convictions. New projects, ideas, desire for expansion all allow them to go forth with courage, originality, and decisiveness.
This is destiny for me, many thanks for your wishes and support in my version 2.0.